- OTA
- B2B
B2B vs B2C travel portals: what is actually different
Both sell travel online, but they serve different users and need different features. Here is how to tell which one you need — or whether you need both.
1 min read
B2C and B2B travel portals can share the same inventory and the same booking engine. The difference is who is sitting in front of the screen.
B2C: selling to travellers
A B2C portal is your public website. Visitors search, compare, pay online and receive their documents. The priorities are speed, trust and a checkout that works well on a phone.
B2B: selling through agents
A B2B portal is a login-only tool for sub-agents and corporate clients. They book on behalf of their own customers, so they need things travellers never see: credit limits or deposits, agent-level markups, commission reports and the ability to manage many bookings at once.
Do you need both?
Many agencies do. Running both channels on one platform means one inventory, one set of supplier connections and one back office, instead of two systems that have to be reconciled.
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