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What is a white-label travel portal?

A plain-language guide to white-label OTA software: what you get, what stays yours, and when it is the right choice.

1 min read

White label

Starting an online travel business used to mean building a booking system first. A white-label travel portal skips that step: you take a platform that already works and put your own brand on it.

What you get

  • A booking website with your logo, colours and domain
  • Search and booking flows for the products the platform supports
  • An admin panel to manage markups, content and bookings
  • Hosting, updates and maintenance handled by the provider

What stays yours

Your customers, your pricing and your brand. A good white-label agreement leaves you in control of markups, promotions and customer relationships, while the provider looks after the technology.

When it makes sense

White label suits agencies that want to sell online soon and would rather spend on marketing and service than on a development team. If you need workflows that are unique to your business, a custom build — or a white-label base with custom modules — may fit better.

Questions to ask a provider

  • Which suppliers and payment gateways are supported?
  • Can I set my own markups and commissions?
  • Who owns the customer data?
  • What does support look like after launch?

Keep reading

OTA

1 min read

B2B vs B2C travel portals: what is actually different

Both sell travel online, but they serve different users and need different features. Here is how to tell which one you need — or whether you need both.

OTA

1 min read

Five things to settle before you build an OTA

An OTA project goes more smoothly when a handful of decisions are made early. A short checklist from the planning stage.

Have a project in mind? Let’s talk.

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